Sales automation tools keep growing, and the quest for productivity continues. Consequently, the market for sales enablement tools also evolves at fast pace. Nowadays, companies

All eyes are on Sales Enablement, and rightfully so. Companies experience a significant impact on sales as a result of Sales Enablement; 76% of organizations

Smarketing is the fancy combination of the words “Sales” and “Marketing”. It is the term used to describe Marketing and Sales alignment. As you may

Sales Enablement is a trendy concept and it seems like most companies are taking it into account, one way or another. In 2019, Google searches

Content marketing creation is about more than just letting the creativity run wild. It is about conveying a brand’s image, standards and message in each

In the past year, more professionals started working remotely than ever before. The current context has brought great change to Sales Enablement. With the rise

As the Sales Enablement  market erupted, so have sales enablement softwares. Sales Enablement strategies today are often powered by sales automation tools that address different needs.