All eyes are on Sales Enablement, and rightfully so. Companies experience a significant impact on sales as a result of Sales Enablement; 76% of organizations

Smarketing is the fancy combination of the words “Sales” and “Marketing”. It is the term used to describe Marketing and Sales alignment. As you may

Sales Enablement is a trendy concept and it seems like most companies are taking it into account, one way or another. In 2019, Google searches

Content marketing creation is about more than just letting the creativity run wild. It is about conveying a brand’s image, standards and message in each

In the past year, more professionals started working remotely than ever before. The current context has brought great change to Sales Enablement. With the rise

As the Sales Enablement strategy market erupted, so have the different tools around it. Sales Enablement strategies and initiatives today are often powered by technological

Sales and marketing alignment is key to a successful Sales Enablement strategy. It is an aspect that can often be improved in companies. Today, it