Engaging customers and prospects through marketing materials is a challenge for many companies. Indeed, it consists in involving the customer in the interactions with your

Unquestionably, digital transformation is key for a company’s growth nowadays. According to a study ACSEL, In 2021, nearly half of companies say that digital contributes

During the Covid-19 pandemic, companies have experienced the impact of various precautionary measures. These measures pushed them to accelerate the digitalization of their sales processes.

Due to increased competition, increasing sales efficiency is an ongoing priority for sales managers. Sales enablement tools have become the key to achieving this goal.

Many tools have been developed over the years, such as the CRM (for the most complete solutions) but also the sales pipeline. A strategic tool

Bidding is by nature very competitive, and it is key to stand out. In this context, there is an essential element to master in order

If you work in Sales or Marketing, you’ve probably heard of Sales Enablement before. It’s an iterative process that provides sales people with the right