Most companies practice Sales Enablement across the organization in a more or less organized way. However, to have a long-term impact on the organization, it

Nowadays, video is everywhere: websites, advertisements, sales content, and more. Indeed, it is safe to say that video has become an essential part of any

Whether you’re a start-up or a global company, Marketing and Sales alignment is simply critical for your success. Indeed, aligned teams work more effectively and

A strong Sales Enablement program undeniably empowers businesses, drastically improving sales productivity. It entails several benefits such as an increase in sales efficiency, sales readiness,

All eyes are on Sales Enablement, and rightfully so. Companies experience a significant impact on sales as a result of Sales Enablement; 76% of organizations

Smarketing is the fancy combination of the words “Sales” and “Marketing”. It is the term used to describe Marketing and Sales alignment. As you may

Sales Enablement is a trendy concept and it seems like most companies are taking it into account, one way or another. In 2019, Google searches