Content creation is an essential part of business nowadays. In B2B as well as in B2C markets, customers crave content and it is in any companies’ best interest to deliver quality material to reinforce their brand.
Content automation can be defined as a part of the digital marketing strategy and Marketing Automation that enables the integration of new technologies such as Big Data or AI to automate parts of the content creation and distribution process. Whether we are talking about Proposal Management Automation or Blog content automation for example they all serve a common purpose : reduce human intervention so their time can be invested in more revenue-creating activities.
In 2021, an average of 51% of companies are currently using Marketing automation and 58% of B2B companies are planning to adopt this type of technology. Moreover, Research and Markets anticipated that the global Marketing Automation will reach USD 8.42 billion by 2027.
If you are interested in this subject, or are maybe hesitating to implement a content automation software, this article is for you ! Indeed, below you will find 8 key benefits of content automation.
1. Optimizing your Social Media Marketing efforts
When it comes to optimizing your SMM or Social Media Marketing, efforts need to be consistent through time. Prior to launching a campaign, several aspects need to be looked at. Distribution channels, communication tone and other similar factors need to be addressed in a proper strategy.
One of the most important benefits when it comes to Content automation for Social Media Marketing is that it enables you to publish your content at the perfect time, providing you with an enhanced reach and more time to engage with prospects and customers.
In fact, when content scheduling and posting are automated, marketers can reinvest that time and focus on managing and engaging with their communities on social media.
2. Content Strategy Management
Automating different aspects of your content strategy such as content creation for example allows you to manage your content strategy and lifecycle with more ease.
Indeed, most companies start with automating isolated tasks and gradually increase their efforts to manage a big part of the content process workflow with automation. By minimizing human intervention on more repetitive tasks, time is spent in more valuable activities.
3. Tracking advertising campaigns
Agile marketing techniques and tracking have gradually gained popularity in the automation process and represent today one of the key benefits when it comes to content automation.
Let’s just think about the example of A/B Testing, which has become a must today. This method can be described as an experiment where two or more versions of a page are shown to users at random, and statistical analysis is used to determine which version performs better for a given conversion goal.
In the same spirit, a lot of Data is available regarding content. Regardless of whether we are positioned on social media or Google, each platform hosts automated marketing tools that enable precision marketing.
When using marketing automation tools, more can be done with the same amount of human resources. In other words, labor costs remain constant therefore optimizing revenue.
Thus, content automation tools may be an investment in the first place, but ROI is achieved short term, making this type of tools cost-effective.
5. Enhance productivity
In the same line of thought, content automation is also a boost for marketers’ productivity. As more and more time-consuming manual tasks become automated processes, marketing professionals have some newly found free time. This time can be re-invested in other activities such as strategizing content creation or leveraging insights obtained from content automation for example.
6. Qualified leads
With content automation tools, it is easier to set up targeted content campaigns. This implies that marketers can nurture their prospects to become high-quality qualified leads and ultimately optimize the conversion cycle.
7. Improve content workflow
Content automation implies a better overview of your content creation process. This enhanced vision of the process as a whole enables an easy identification of potential bottlenecks.
Therefore, marketers can work on fixing the points where the workflow is hindered to improve its overall functionality.
8. Hyper-personalized experience
With content automation, you can personalize your prospects and customer’s experience in several ways.
In terms of content creation, and more specifically sales content can you benefit from proposal management automation. In other words, automating the monotonous side of sales collateral creation enables representatives to focus only on that hyper-personalization touch.
In the same way, content automation tools allow hyper-personalization of audience experience by directly targeting the right buyer persona groups. This way, you can make the most of your advertising and content investment.
All in all, content automation - from its creation to its distribution- has a positive impact on personalizing your prospect’s experience, therefore boosting conversion.