Showpad vs should you consider an alternative to Showpad?

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First of all, it is important for us to show our support to Showpad for their contribution to the productivity of teams in creating their documents (Content Enablement). We are now partly competitors but we recognize the role they have played, since 2012, in democratizing the market of document creation and management.

Why do our customers see as an alternative to ShowPad?

1. Personalization at the core 🎨 enables salespeople to personalize their sales materials in a heartbeat, while ensuring to meet marketing standards. This is done directly in the platform and does not need a specific PowerPoint integration.

Marketing teams make content available and arrange it into different customizable bricks that salespeople can pick out. Choose the bricks that fit your proposal, fill in the personalization details related to your customer, generate: your document is ready!

2. Edition on native document format 💎

Because we know that salespeople's time is extremely valuable, it is essential for us to allow them to work in a familiar environment. Thus, each document created in our platform remains fully editable in Microsoft Office or Google Suite.
All design aspects defined by the marketing teams as well as the indicated customization preferences are preserved. This frees up time for salespeople to add a touch of hyper-customization for their customer, and guarantee that their proposal stands out from the crowd!

3. A super-intuitive user experience ⚡

Our main goal is to help sales professionals increase their productivity and use their time wisely. After all, salespeople spend ⅓ of their time creating sales collateral for their prospects and customers. To guarantee that the time spent creating documents is drastically reduced, we have developed an extremely simple user interface.
With just a few clicks, sales professionals are able to choose the appropriate content and customize it to the prospect or customer they want to address. In less than 2 minutes, they get a customized document perfectly adapted to their image, ready to be used!

For marketers, centralizing and organizing their content has never been easier. Our flexible interface grants them liberty in terms of content management and guarantees that only the latest content is used. Moreover, they can ensure that their branded content is used the way they imagined: pixel-perfect! Create, update and manage content with just a few clicks.

4. Tailored fit pricing 🧵

At, we believe that every customer has very specific needs. That's why we've implemented a custom pricing structure that adapts to different team sizes as well as different use cases: from small teams of 5-10 people, to large teams with several thousand! Simplicity, transparency and predictability are key: you pay for what you use, and nothing else.

5. Customers and innovation, at the center! 💡

At, your success is our success. We cherish each of our clients individually and make it a priority to stimulate them and their Sales Enablement initiatives, every day. From integration, to training, to support, our team is always by your side. We envision the future of based on your feedback : we wish to create the most innovative new features and make them available to the largest crowd possible!

Who is

As of today,’s key competitive advantage is the capacity to simultaneously cover the needs of Sales, Marketing and IT departments in terms of sales content creation and management. To make this happen, each department’s goals are met individually and then indirectly used to empower each other.

On one hand, marketers wish to maximize the impact of their brand image and guarantee it is used harmonically throughout the company. This can be done by directly uploading key office documents (which can later be updated if needed) they wish to promote onto the platform. In return they receive usage statistics that help them adjust their content or brand image strategy. On the other hand, the IT department is able to connect their different databases such as a CRM, SQL or an ERP for example. This results in a centralisation of data therefore enabling the creation of highly targeted, and relevant documents.

Finally, the goal for sales teams is to increase their productivity and close as many deals as possible. They can easily do so by creating their hyper-personalized sales presentations in a few clicks, choosing the appropriate content from what was previously made available by the other teams and simply customizing small details such as presentation date, client name or sales contact. This way, they are certain to address each of their customers and their prospects in the best way, increasing their chances of conversion.

In other words, provides an all-in-one solution assembling and harmonizing hyper-personalized documents in seconds, creating the perfect sales experience by combining the best of what each team (Sales, Marketing, IT/Data) has to offer.

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