Showpad vs should you consider an alternative to Showpad?

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First of all, it is important for us to show our support to Showpad for their contribution to Content Enablement. Today, we are competitors but we recognize the role they play since 2012. In fact, they largely contribute to democratizing the market. In this article, we will see why is considered an alternative to Showpad when it comes to Sales Enablement.

Who are we? 👋 is a sales automation tool that enables content creation and management. Indeed, it simultaneously answers the needs of Sales, Marketing and IT departments. To make this happen, each department’s goals are met individually and then indirectly used to empower each other.

On one hand, marketers wish to maximize the impact of their brand image and ensure it is used harmonically throughout the company. To do this they can :

  • Upload their key office documents to the platform;
  • Receive usage statistics;
  • Adjust content and brand strategy accordingly.

On the other hand, the IT department is able to connect to different databases such as CRM, SQL or ERP for example. This enables :

  • Data centralization;
  • Creation of highly targeted documents enriched with data.

    Finally, sales teams aim to increase their sales efficiency and overall productivity. To achieve this they can :

  • Generate hyper-personalized sales collateral in a few clicks;
  • Re-use content provided by marketing;
  • Personalize their documents directly on the platform.

    In other words, provides an all-in-one solution assembling and harmonizing hyper-personalized documents in the blink of an eye. Subsequently, it creates the perfect sales experience by combining the best of what each team (Sales, Marketing, IT/Data) has to offer.

    In this context, is often considered as an alternative to Showpad in the market.

    Why do our customers see as an alternative to ShowPad?

    1. Personalization at the core 🎨 enables salespeople to personalize their sales collateral in a heartbeat, while ensuring to meet marketing standards. This is done directly in the platform and does not need a specific PowerPoint integration.

    Marketing teams make content available and arrange it into different customizable bricks. Then, salespeople can choose the bricks that fit their proposal.

    Finally, they fill in the personalization details related to their customer, generate: the document is ready!

    2. Edition on native document format 💎

    Because we know that salespeople’s time is extremely valuable, it is essential for us to allow them to work in a familiar environment. Thus, each document created in our platform remains fully editable in Microsoft Office or Google Suite.
    The platform preserves all design aspects defined by marketing teams.

    Therefore, salespeople gain time and can add a touch of hyper-customization for their customer. This guarantees that their proposal stands out from the crowd!

    3. A super-intuitive user experience ⚡

    Above all, our goal is to help sales professionals increase their productivity and use their time wisely. After all, salespeople spend ⅓ of their time creating sales collateral for their prospects and customers. Therefore, we have developed an extremly user-friendly interfacen to drastically reduced the time spent creating documents.

    Hence, sales people are able to choose the appropriate content. Then, they can customize it to their target’s needs.
    All in all, they get a customized document perfectly adapted to their image in less than 2 minutes!

    Furthermore, eases content organization and centralization for marketers.
    Indeed, our interface grants them felixibility in terms of content management and guarantees that only the latest content is used.

    Moreover, they can ensure that their branded content is used the way they imagined: pixel-perfect!
    In short, they can create, update and manage content quickly.

    4. Tailored fit pricing 🧵

    At, we believe that every customer has very specific needs. With this being said, our custom prices structure adapts to different teams and usecases. In fact, we handle small teams of 5-10 people as well as large scale ones.

    To sum up, the key points are simplicity, transparency and predictability : you pay for what you use, and nothing else.

    5. Customers and innovation, at the center! 💡

    Above all at, your success is our success. We cherish each of our clients individually and make it a priority to stimulate them and their Sales Enablement initiatives, every day.

    From integration, to training, to support, our team is always by your side. In fact, we imagine the future of based on your feedback.
    We aim to create the most innovative new features and make them available to the largest crowd possible!

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