In the world of Sales and Marketing -and everything in between- there are different roles and positions. If you work in this area you know

In B2B sales, having a solid array of content for your prospects and/or customers is a must. Sales collateral can be defined as content designed

In the world of Sales Enablement, working on your sales collateral is a must. To truly harvest the power of content, it needs to be

SEO stands for “Search Engine Optimisation”. In other words, it is the process of improving your website to increase its visibility when people search for

Most companies practice Sales Enablement across the organization in a more or less organized way. However, to have a long-term impact on the organization, it

Nowadays, video is everywhere: websites, advertisements, sales content, and more. Indeed, it is safe to say that video has become an essential part of any

Whether you’re a start-up or a global company, Marketing and Sales alignment is simply critical for your success. Indeed, aligned teams work more effectively and