Highspot vs Bricks.ai : should you consider an alternative to Highspot?

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First of all, it is important for us to congratulate Highspot for their contribution to the democratization of Sales Enablement. We are now partial competitors but we recognize the role they have played, since 2013, in developing a platform to boost sales efficiency.

Why do our clients consider us an alternative to Highspot? 👍

1. Support for native document formats💎

Because we know that salespeople's time is precious, it is essential for us to allow them to work in a familiar environment. Thus, each document assembled in our platform remains fully editable in Microsoft Office or Google Suite.
All design aspects set up by the marketing teams as well as the indicated customization preferences are preserved. This frees up time for salespeople to add a touch of hyper-customization for their customer, and ensure that their proposal stands out from the crowd!

2. Personalization at the core 🎨

Bricks.ai enables salespeople to personalize their sales materials in a heartbeat, while ensuring to meet marketing standards. This is done directly in the platform and does not need a specific PowerPoint integration.

Marketing teams make content available and arrange it into different customizable bricks that salespeople can pick out. Choose the bricks that fit your proposal, fill in the personalization details related to your customer, generate: your document is ready!

3. A super-intuitive user experience ⚡

Our main goal is to help sales professionals increase their productivity and use their time wisely. After all, salespeople spend ⅓ of their time creating sales collateral for their prospects and customers. To guarantee that the time spent creating documents is drastically reduced, we have developed an extremely simple user interface.
With just a few clicks, sales professionals are able to choose the appropriate content and customize it to the prospect or customer they want to address. In less than 2 minutes, they get a customized document perfectly adapted to their image, ready to be used!

For marketers, centralizing and organizing their content has never been easier. Our flexible interface grants them liberty in terms of content management and guarantees that only the latest content is used. Moreover, they can ensure that their branded content is used the way they imagined: pixel-perfect! Create, update and manage content with just a few clicks.

4. Tailored fit pricing 🧵

At Bricks.ai, we believe that every customer has very specific needs. That's why we've implemented a custom pricing structure that adapts to different team sizes as well as different use cases: from small teams of 5-10 people, to large teams with several thousand! Simplicity, transparency and predictability are key: you pay for what you use, and nothing else.

5. Customers and innovation, at the center! 💡

At Bricks.ai, your success is our success. We cherish each of our clients individually and make it a priority to stimulate them and their Sales Enablement initiatives, every day. From integration, to training, to support, our team is always by your side. We envision the future of Bricks.ai based on your feedback : we wish to create the most innovative new features and make them available to the largest crowd possible!

Who is Bricks.ai?

Today, Bricks.ai's main competitive advantage is its ability to simultaneously cover the needs of sales, marketing and IT departments in terms of creating and managing business content. To achieve this, each department's goals are met individually and then indirectly used to strengthen the others.

On the one hand, marketers want to maximize the impact of their brand image and ensure that it is used seamlessly throughout the company. To do this, they can upload key office documents directly to the platform (which can be updated later if necessary) that they wish to promote. In return, they receive usage statistics that help them adjust their content or branding strategy. On the other hand, the IT department is able to connect its different databases such as CRM, SQL or ERP for example. The result is a centralization of data, which allows for the creation of highly targeted and relevant documents.

Finally, the goal of sales teams is to boost their productivity and seal as many deals as possible. They can easily achieve this by creating their hyper-personalized sales presentations in a few clicks. Simply choose the appropriate content from what has been made available and customize details such as your customers' information or your sales contact. This way, they are sure to address each of their contacts assertively, and increase their chances of conversion.

In other words, Bricks.ai provides an all-in-one solution that gathers and harmonizes hyper-personalized documents in seconds, creating a perfect sales experience by combining the best of what each team (sales, marketing, IT/data) has to offer.

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