Conga vs Bricks.ai: should you consider an alternative to Conga?

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First of all, it is important for us to praise Conga for their trajectory. We are competitors but we recognize the role they have had since 2006 in document creation and management. As one of the pillars of Sales Enablement, it contributes to its growth and increased visibility these past few years.

Sales Enablement is the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency. Depending on the organization the subject can be owned by Marketing, Sales or has its dedicated person, team, or even department.

Why do our clients see us as an alternative to Conga? 👍

1. A super-intuitive user experience ⚡

Our main goal is to help sales professionals increase their productivity and use their time wisely. After all, salespeople spend ⅓ of their time creating sales collateral for their prospects and customers. To guarantee that the time spent creating documents is drastically reduced, we have developed an extremely simple user interface.
With just a few clicks, sales professionals are able to choose the appropriate content and customize it to the prospect or customer they want to address. In less than 2 minutes, they get a customized document perfectly adapted to their image, ready to be used!

For marketers, centralizing and organizing their content has never been easier. Our flexible interface grants them liberty in terms of content management and guarantees that only the latest content is used. Moreover, they can ensure that their branded content is used the way they imagined: pixel-perfect! Create, update and manage content with just a few clicks.

2. Customers and innovation, at the center! 💡

At Bricks.ai, your success is our success. We cherish each of our clients individually and make it a priority to stimulate them and their Sales Enablement initiatives, every day. From integration, to training, to support, our team is always by your side. We imagine the future of Bricks.ai based on your feedback : we aim to create the most innovative new features and make them available to the largest crowd possible!

3. Personalization at the core 🎨

Bricks.ai enables salespeople to personalize their sales materials in a heartbeat, while ensuring to meet marketing standards. This is done directly in the platform and does not need a specific Microsoft Office or Google Suite add-in.

Marketing teams make content available and arrange it into different customizable bricks that salespeople can pick out. Choose the bricks that fit your proposal, fill in the personalization details related to your customer, generate: your document is ready!

4. Edition on native document format 💎

Because we know that salespeople's time is extremely valuable, it is essential for us to allow them to work in a familiar environment. Thus, each document created in our platform remains fully editable in Microsoft Office or Google Suite.
All design aspects defined by the marketing teams as well as the indicated customization preferences are preserved. This frees up time for salespeople to add a touch of hyper-customization for their customer, and guarantee that their proposal stands out from the crowd!

Who are we? 👋

As of today, Bricks.ai’s key competitive advantage is the ability to simultaneously answer the needs of Sales, Marketing and IT departments in regards to sales content creation and management. To make this happen, each department’s goals are met individually and then indirectly used to empower each other.

On one hand, marketers wish to maximize the impact of their brand image and ensure it is used harmonically throughout the company. This can be done by directly uploading key office documents (which can later be updated if necessary) they wish to promote onto the platform and receiving usage statistics for it in return helping adjust their content or brand image strategy. On the other hand, the IT department is able to connect their different databases such as a CRM, SQL or an ERP for example. This results in a centralisation of data therefore enabling the creation of highly targeted, and relevant documents.

Finally, the goal for sales teams is to increase their productivity and close as many deals as possible. They can easily do so by generating their hyper-personalized sales presentations in a few clicks, choosing the appropriate content from what was previously made available by the other teams and simply personalising small details such as presentation date, client name or sales contact. This way, they are certain to address each of their customers and their prospects in the best way, increasing their chances of conversion.

In other words, Bricks.ai provides an all-in-one solution assembling and harmonizing hyper-personalized documents in the blink of an eye, creating the perfect sales experience by combining the best of what each team (Sales, Marketing, IT/Data) has to offer.

 

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